brand guide, brochure, icons, signage, business cards, swag
A VISUAL IDENTITY AND DIGITAL PRESENCE TO CLARIFY THE BRAND STORY TO CLIENTS
- Brand Strategy
- Graphic Systems
- Print Solutions
- Visual Identity
- Website Design
The family-owned company had a history of building award-winning luxury homes that were focused on details designed to improve daily life.
Focusing on these attributes, combined with Raicon’s care for its clients and quality relationships, the conceptual direction of the new identity took on a name itself: Zuhandenheit which literally translates to “readiness-to-hand”, the quality of an object that is so perfectly designed, so well suited to our goals that it becomes a natural part of our everyday life. A distinguished mark was submitted that suggests relationships and symmetry, and has a progressive and angular movement. The online experience and print material of Raicon builds on the premise of attention to detail, the Client’s extensive experience and mindset of perfection as the new standard.