icon system, messaging, lifestyle images
TRANSLATING A NEW BRAND VISUAL LANGUAGE INTO A WEBSITE
- Website Design
- UX Design
RGF had just recently undergone a rebrand but still needed help redefining their online presence to match the new messaging “Plan Well. Live Happy”. I worked with the RGF team to continue telling their story in a distinct way that framed what they do, and expressed confidence and trust in their 45-year lineage.
Not Just Pretty Pictures
Icons played a central role in explaining RGF’s story and were especially useful for giving the website a sense of accessibility, ease, and confidence.