Branding

icon system, messaging, lifestyle images

Digital

web design

TRANSLATING A NEW BRAND VISUAL LANGUAGE INTO A WEBSITE

responsive screens
Solution
  • Website Design
  • UX Design
Synopsis
RGF had just recently undergone a rebrand but still needed help redefining their online presence to match the new messaging “Plan Well. Live Happy”. I worked with the RGF team to continue telling their story in a distinct way that framed what they do, and expressed confidence and trust in their 45-year lineage.

Not Just Pretty Pictures

Icons played a central role in explaining RGF’s story and were especially useful for giving the website a sense of accessibility, ease, and confidence.

RGF Icons
RGF Categories
RGF Website - We're Different
RGF How We Help