Digital

corporate website
illustration

GOLIATH, MEET DAVID.

Synopsis
Techtop’s challenge was a low market share and low name recognition despite being one of the foremost producers of the aluminum standard motor. The marketing campaign focused on developing their underdog status. My role was to take this new initiative and reimagine their corporate website. The new design showcases their innovative motors and isn’t shy about embracing Techtop’s bold corporate colors.

Another aspect of the redesign was simplifying the user experience. While it was imperative to have all the technical specs available, it needed to be broken up into manageable chunks. I worked with Techtop to distill the most important elements and understand their clients’ needs.